About Us
Our Story
Wippet was founded in 2024 by Joey as a response to the lack of colourful, fun, and high-performance running apparel on the market. As a high school teacher and former youth and family case worker, Joey wanted to create a brand that not only met the needs of runners but also gave back to, and was involved with local community groups and charities.
Joey's passion for helping others and living life to the fullest took on new meaning after he was diagnosed with a rare chronic leukemia in 2016 at just 22 years old. Joey was told he may not be able to run again although after three years of adjusting to various treatments and medications, he was able to run once more—a year later completing a marathon surrounded by family and friends.
It was during training for the marathon that discussion was had regarding the lack of visually diverse running apparel that made it easy to spot friends and family in large races such as park runs, fun runs, and marathons. Inspired by this insight, Joey conducted feasibility studies, gathered feedback from early target customers, and began sketching designs for a brand that would fill this gap.
Thus, Wippet was born. For Joey, running is a celebration, a source of joy, and an opportunity to connect with others. With Wippet, he wanted to create running gear that reflects this spirit—gear that’s as vibrant and fun as the running community itself. Happy running!
Our Values
We believe our core values at Wippet promote happiness, wellness, fun and longevity in people’s lives.
Be Kind
At Wippet, we believe that kindness develops a sense of connection and empathy with eachother, creating a supportive environment where people feel valued and understood. Acts of kindness can uplift others, promote positive mental health, and inspire a culture of compassion. We believe you should go out of your way to show kindness to anyone, anywhere, every day. A little kindness can have a big impact so be kind to one another.
Have Fun
Fun adds joy and spontaneity to life, helping to relieve stress and build resilience. Engaging in enjoyable activities like running encourages creativity, strengthens bonds with others, and enhances overall well-being, making life's challenges more manageable. We think wearing Wippet increases the amount of fun you can have while out lapping the track, climbing that mountain trail or hitting the pavement.
Find your Fulfilment
Fulfilment arises from pursuing passions and achieving personal goals. Wippet hopes to support you to find your fulfilment through running and joining out ever growing community of likeminded people in the Wippet community. This fulfilment drives the Wippet team and our customers to seek growth and purpose, leading to greater satisfaction in life. We hope by wearing Wippet, people feel more fulfilled and are therefore more likely to contribute positively back to their other communities.
Customer focused
Wippet aims to foster a sense of sense of belonging and build a strong community that enhances our customers well-being, leads with compassion and empathy and empowers individuals to contribute to a greater purpose, making everyone feel valued and engaged. We believe the strong relationships we build with our customers enhance their sense of belonging, promotes personal growth, improves mental health, and creates a network of trust and understanding, making life's journey more meaningful and enjoyable. We hope to build these positive relationships with all of our valued Wippet customers.
Our Purpose
Our purpose at Wippet is to provide fun, functional running apparel to encourage participation and enjoyment in running. Whether you’re a beginner, a social runner that partakes in fun runs and park runs with friends on the weekend or someone that competes in competitive running like marathons and ultramarathons, Wippet provides you with the highest of quality with a hint of happiness
Our Impact
Wippet adopts the Triple Bottom Line framework to ensure we not only focus on business profits but also people and the planet. Wippet donates 5% of all shirt profits to community groups and charities, ensuring we remain in touch with why Wippet was created and helping to encourage relationships, community, kindness, fun and happiness. Wippet also uses recyclable and sustainable materials in our products and packaging to ensure your favourite products are delivered to you in a sustainable manner. We ensure that the manufacturers we work with are inclusive, pay fairly and uphold Wippet’s key values throughout their facility and business dealings.
Our products
Our products not only help you be seen in those running packs but also serve as highly functional, quality running apparel. With anti-bacterial, odour resistant properties, sweat-wicking dry fit, UPF50+ and ultra-light weight material, Wippet’s shirts allows for a comfortable run throughout. In addition, our socks and caps are the ultimate comfort partner on your run, with multiple features and high-quality simplicity. Whether doing your favourite Park Run, marathon or casual trot in the afternoon, the Wippet running apparel allows for a fantastic run.
Mission Statement
Our mission is to inspire and empower individuals to pursue their own paths to happiness through fun and meaningful products. We are dedicated to creating high-quality, thoughtfully designed running apparel that not only enhances personal performance but also fosters a sense of community and connection. By integrating the joy of movement with a commitment to giving back, we aim to support the well-being of our customers while making a positive impact on the communities we serve. Every purchase contributes to initiatives that uplift and support those in need, reflecting our belief that true happiness flourishes when we run toward our goals and give back to others.